What are Domain Names and Why are they Important?

what are domain namesFor those who would like to build their own websites, one of the first few things to think of should be the domain name. But what are domain names and why are they so important? Here’s what you need to know if you would like to make the most out of your website and establish a strong online presence.

First Things First – What are Domain Names?

In the plainest words, the domain name is the name you most often use to refer to a website. Some examples of domain names include: .org, .com, .edu, .biz, and .co.jp.

A domain name is part of what you’ll see on the URL box of your browser. They’re easy enough to remember, but when you really understand what domain names are, they’re really more than just the “website name” you use to refer to pages online.

Domain names, or more formally a domain name system is the system used to assign addresses to different web servers on the internet. These domain names are used to help identify one or even more IP addresses while simultaneously hiding the technical details for those who are viewing the pages. That being said, you can think of domain names as the “nickname” for IP addresses.

Domain names have suffixes which also help identify their TLD or top level domain. There are only a handful of such domains and some of the most common ones include: .com – commercial business, .org – nonprofit organizations, .gov – government agencies, .edu – educational institutions, and .net – network organizations.

Why are Domain Names Important?

For businesses in particular, getting the right domain name has several beneficial effects which include the following:

It helps promote branding

– Branding is an important factor when it comes to achieving online success. Being recognizable online can make a great deal of difference when it comes to making people remember you and keep coming back for more. A relevant domain name which is easy to remember can be your potential target market’s go-to website. You can establish your business name much faster when your domain name has your business name as well.

It improves search engine optimization

– Relevant keywords used on your domain name may also help increase your website’s search engine optimization features. The appropriate words in your domain name can help the business get top-rank in different search engine search results which would ultimately lead to more traffic as well as increased sales.

It helps with efficient business advertising and marketing

– An easy to remember domain name that creates a strong image of your brand or business name can instantly help make the process of advertising and marketing much easier. Just saying your domain name in ads can draw people to your website! It would also be a wise idea to register similar sounding domain names as your own so that when people mistakenly type it from what they remember, they will be redirected to your own page as well.

Because of these reasons, paying attention to your business’s domain name is important if you want to achieve online success faster. Do you agree with these reasons why domain names are important for your business? Tell us your thoughts in the comments section!