Tag Archives: PPC campaign

How to Improve Your Site’s Click-through Rate

When you launch your pay-per-click campaign, one of the most important things you’ll be keeping track of is your click-through rate. The better your click-through rate is, the more visitors you get on your website, the higher your quality scores are, and the less your cost-per-click is.

Here are a few tips that would help you improve your click-through rate and allow you to start getting better results on your PPC campaign.

Highlight a special offer on your headline.

No matter how informative your content may be, no user who’s on the go is going to spend time scanning through what you have to say. Most of the time, it’s just your headline that they’ll look at. And when there’s nothing juicy there, then they’ll move onto the next ad.

Nobody can resist a great offer, so make sure you highlight any promos you may have at the moment right at your headline.

Put your keyword on your display URL.

Your focus may be on the ad itself, but remember that even your display URL is part of your ad text. And yes, this greatly matters if you’re hoping to get your ads to appear right on top of everything else. The fact that the keyword appears on the display URL shows users that your ad will lead them to the exact place they need to be.

End your description line one with a period.

You may be skeptical at first, but yes, a period can actually be the one thing you’re missing. How does a period help?

Remember that you only have a limited number of characters allowed on your headline, but your description line allots more space for you. The moment you add a period right there, it immediately becomes part of your headline when it appears on top of search results. This means more chances of hooking your audience in.

With these three tips, there may be no stopping your PPC campaign.

Optimize Your PPC Campaign for Phone Calls

You’ve set up the PPC campaign successfully. Your target market got interested in your brand. Online users are visiting your site, reading your posts, and clicking your ads. You’ve set it all up, thinking the campaign has done its job with flying colors. This is until you realize that the users you’ve converted aren’t actually buying. To all intents and purposes, what you thought was a fruitful campaign is actually a half-baked one.

This is the problem for many industries in this driven, mobile-first, pay-per-click world. They invest in a PPC campaign and even when conversions happen, they don’t get the result they need. Fortunately, there’s a solution for this problem. Optimize the PPC campaign for phone calls. Here’s how you do it.

Use inbound calls.

Inbound phone calls generate a valuable return on ad spend since there is an actual connection with a potential customer who can be:

* Interested in your product or service at the moment.

* Ecstatic to speak with you right now.

* Encouraged to make a purchase.

* Persuaded to try your product by handling their objection well.

Speaking with a potential customer to discuss any variables can easily push a conversion into a real sale. This is a lot better than waiting for the filled-up form of a potential customer through an email.

To make inbound calls more credible, you can:

* Use call extensions, which will show your number directly from the Google search engine result page.

* Put a click-to-call option beside your number on your landing page.

* Make the call-to-action about a phone call to you so you can provide the product or service they need.

Maximizing your PPC campaign through phone calls will give you an edge over your competition. Putting your business number online gives you more credibility than companies who don’t. To make your campaign a success, you need to make the most out of these kinds of advantages.