Tag Archives: PPC advertising

How Can You Implement PPC for Blogs?

All too often, bloggers are not quite sure how to incorporate Pay per Click advertising on their blogs. Some don’t even know what their PPC goals are. They are fully aware they need more traffic but are unsure which metrics to use or where to look for the value in PPC.

To implement PPC for blogs, ask yourself these questions:

* What are my traffic goals?

* What tools and metrics are most beneficial to my business?

* What results am I projecting to see?

Make time to reflect not just on your blog goals in general, but specific objectives invested in your PPC strategies and budget. Thinking about these goals will help you make the best decisions when incorporating PPC advertising on your workflow.

PPC for Bloggers

To get more blog traffic, you’ll need visitors to click on your ads. Add your weekly PPC plan to produce eye-catching and relevant advert copy. Concentrating on click-through-rate (CTR) will likely be the most important metric to improve here.

The best way to add PPC ad to your blog is through compelling content or ad copy. To do this, you can:

1. Advertise special offers.

Do you have a seasonal promotion? Running a contest online? Whatever special offer it is, include it in the ad text on your blog all throughout the duration of the offer.

2. Enable and keep tabs on Sitelink extensions.

Sitelink extensions are basically like free ad space stretching the use of your ad copy. This gives you the chance to get a whole lot more clicks and traffic. Also, Sitelink extensions are now part of Google’s ad rank criteria.

3. Get organized.

You must work with an organized plan and relevancy across the board. Your PPC for blogs campaign should focus around your product or service, location, and other general themes relevant to your blog objectives.

Continually adding relevancy and organization checks to your PPC plans help you ensure a content that is highly relevant and compelling. This results in an increase in blog traffic.

What are the Homebased Businesses that Benefit from PPC Advertising?

There are numerous techniques available today to increase your brand visibility online. One of the best methods of improving your company’s presence online is through Pay-Per-Click (PPC) advertising.

PPC through Google AdWords is probably the most widely used type of advertising among small businesses. To some extent, this is due to Google’s track record. PPC also enables the small business proprietors to manage the costs effectively. This type of internet marketing is likewise popular with entrepreneurs and freelancers. In fact, home based businesses benefit a lot from this kind of online marketing.

Here is a list of homebased businesses that can take full advantage of PPC advertising:

1. Voice Talent

Voice-over performers are frequently used for instructional videos, how-to clips, and ad campaigns. While many go to studios to record scripts, most just work from their home studio and send the voice files electronically.

2. Contract Drafter

Contract drafters turn a business deal into a formal contract. This proficiency is highly paid for as it demands in-depth knowledge and understanding of the industry. Most freelance contract drafters work from home and get their clients by posting their skills online.

3. Language Translation

Translators are in demand right now. The great thing about this kind of work is that the client and the translator need not see each other in person to do what needs to be done. Most language translators advertise and do their translations online.

4. Recruitment

Numerous businesses pass the complicated task of hiring new employees over to homebased freelancers. They take control of the whole process of employing new staff from the comfort of their homes. Again, they get most of their clients through online advertising and referrals.

5. Pay Per Click Worker

Freelancers make money by becoming advertisers who generate pay-per-click traffic into various websites. Typically, these home based workers are also adept in other online marketing skills.

Regardless of what industry you’re part of, PPC must be one of your primary marketing campaigns.