Tag Archives: Pay-Per-Click

What is Pay-Per-Click and What Can It Do?

Pay-per-click advertising, or PPC, as it is more often called, is one of the many ways by which you can market your business. Although PPC seems to be too complicated to others at first glance, knowing a lot more about it can actually help you see that it’s not exactly rocket science. It’s effective, efficient, and delivers results, especially if you know exactly what you’re doing.

What is PPC?

Just look at the term “pay-per-click” and you’ll realize that it’s actually pretty easy to understand the concept behind the approach – every time an ad is clicked, the advertiser pays a fee.

The most common form of PPC is search engine advertising. Basically, you bid for an ad placement on Google and any other search engine. When anybody tries to search for related keywords, your ad comes up with the search results.

From here, there’s a possibility that any of the people searching for that keyword ends up clicking on your ad. When this happens, you pay a certain amount to the search engine.

The Beauty of PPC

So what’s all the fuss about pay-per-click? Why are more and more people jumping in and using it to market their products and services?

It’s actually pretty simple. Remember that your ad would only pop out when the user searches for keywords that are relevant to your business. This means that before your ad even pops out, the user was already interested in what you have to offer. All you have to do is lure them in with your ad and your landing pages so that they would go ahead and respond to your call to action.

Truly, pay-per-click opens up so many opportunities for different businesses wanting to expand their reach online. Especially when you have mastered the right strategies and techniques to use, you can finally start seeing those conversions rolling in one after another.

Optimize Your PPC Campaign for Phone Calls

You’ve set up the PPC campaign successfully. Your target market got interested in your brand. Online users are visiting your site, reading your posts, and clicking your ads. You’ve set it all up, thinking the campaign has done its job with flying colors. This is until you realize that the users you’ve converted aren’t actually buying. To all intents and purposes, what you thought was a fruitful campaign is actually a half-baked one.

This is the problem for many industries in this driven, mobile-first, pay-per-click world. They invest in a PPC campaign and even when conversions happen, they don’t get the result they need. Fortunately, there’s a solution for this problem. Optimize the PPC campaign for phone calls. Here’s how you do it.

Use inbound calls.

Inbound phone calls generate a valuable return on ad spend since there is an actual connection with a potential customer who can be:

* Interested in your product or service at the moment.

* Ecstatic to speak with you right now.

* Encouraged to make a purchase.

* Persuaded to try your product by handling their objection well.

Speaking with a potential customer to discuss any variables can easily push a conversion into a real sale. This is a lot better than waiting for the filled-up form of a potential customer through an email.

To make inbound calls more credible, you can:

* Use call extensions, which will show your number directly from the Google search engine result page.

* Put a click-to-call option beside your number on your landing page.

* Make the call-to-action about a phone call to you so you can provide the product or service they need.

Maximizing your PPC campaign through phone calls will give you an edge over your competition. Putting your business number online gives you more credibility than companies who don’t. To make your campaign a success, you need to make the most out of these kinds of advantages.

What are Some Tips to Manage a PPC and SEO Budget?

If you’re an internet marketer, you’ve probably spent considerable time debating between PPC and SEO. In terms of results, PPC is instant and can abruptly change while SEO is delayed gratification with long-term results.

If your budget for marketing is tight, choosing one over the other requires a serious budget strategy. Choose which one is better than the other for your product or service. Fortunately, there are options on how you can fit both forms of internet marketing into your limited budget.

You need to be creative to have a doable marketing budget for PPC and SEO. Here are tips on how to proceed.

1. Have a complete understanding of your industry.

Some ad campaigns are better with Search Engine Optimization while others are more suited for Pay-Per-Click strategy. It all depends on three pressure points:

* The message your website is trying to convey to your target market.

* The marketing budget you can spare for the campaign.

* The pulse of your competitors.

If you’re part of an industry where there are far more established authorities, SEO is a better choice for your ad campaign. Prioritize it over PPC when charting your budget.

If you’re part of an industry with a mature market, PPC over SEO is more suited as the former drives visitors quickly to your website. Furthermore, PPC advertising can help you pinpoint the best keywords for your product or service you can use for SEO later on.

2. Start with the basics.

Google adopts the “wait and see” strategy for brand-new websites. This is because most new sites get abandoned almost instantaneously. Some are also turned into spam websites. With this in mind, kick off your new website/campaign with SEO to build a solid brand reputation. At this stage, focus your marketing budget on Search Engine Optimization.

When the website garners a following and an organic traffic grows, put the bulk of your marketing budget to PPC. This is the phase where potential consumers click on your website, which turns a potential buy into a real one.

3. Remarket your campaigns.

Even if you’re skilled in handling PPC and SEO strategies, not all site visitors will buy your product or acquire your service. Most first-time buyers are lurkers on the site. It’s important that you make your presence known to your target audience. Do this with subtlety since no one wants to be bombarded by a marketer.

Remarketing your campaign also requires adjusting it to make it more suitable for the situation. There are outside factors to consider like new target audience, the current situation on your niche, and the overall global market.

Boost your PPC and SEO ad strategies at the right time to get the attention of potential customers. For instance, if you offer car services, hit up your target audience about car maintenance every six months.

To put these tips into action, run a short PPC campaign. This is for you to pinpoint the keywords suited to your product or service that convert and validate your ad strategy. Then use the identified keywords to strategize your SEO campaign.

How effective is PPC for Online Marketing?

Is PPC for online marketing effective?

It’s not a secret that Pay-Per-Click requires more critical and systematic attention to make it work. It is a solid internet marketing strategy that gets a bad rep because it’s fraught with slip-ups, misconceptions, and money concerns.

However, if used correctly, PPC for online marketing can be a big success. This is particularly true for young businesses with limited marketing funds. It’s important to realize that no business can possibly convert every lead. With this thinking, you can easily create a formula depending on the conversation rate on your niche to figure out what you can afford for each lead.

Here are tips on how to make PPC an effective online marketing tool.

1. PPC is great with small-budgeted campaigns.

One of the biggest misconceptions of advertisers is thinking that the more money they spend, the bigger the attention they’ll get. While this happens occasionally, it’s not always the case. PPC ads can help you succeed even with a tight budget.

PPC targets visitors at every stage of the buying funnel. To start, use the keywords your niche typically uses. These are words or phrases that potential buyers often use when they’re about to buy a product or acquire a service. Stay away from broad matching to avoid paying for unqualified clicks that will drain your marketing budget. Think of PPC for online marketing like an auction. The price is the leads driven by the demand or value of your product or service.

2. Test and adjust your PPC campaign.

The great thing about internet marketing is the freedom you have to test and adjust the campaign as it happens. PPC is possibly the best internet marketing tool to test content and word/message combination. In days, you can measure the relevance of a keyword or key phrase to your strategy, and eventually adjust it if it doesn’t deliver what you need.

PPC is also conducive for testing your target audience. If you’re aiming to market your product or service internationally, you can use a PPC strategy that includes foreign languages to attract buyers all over the world.

These PPC tests help you identify if you’re tracking the right marketing direction. Give your tests enough time before you make a conclusion. Build a new strategy based on your findings.

3. Make an advertising decision based on numbers.

When you have a limited budget for an all-too-important campaign, emotion takes a backseat. When the money is tight, every lead counts. And you can only convert leads if you use hard facts and data instead of your personal opinion. Let the numbers speak. Prioritize the data you get from your target audience that converts. Set aside those that perform inadequately.

Internet marketing with a limited budget can be a tough task with unpredictable results. However, if you carefully monitor and plan your PPC for online marketing strategy and other advertising metrics, it’s possible to generate the results your business needs. At the end of the day, it’s all about having a clear understanding of your niche and meticulously planning your advertising strategies.

What are the Three Common Costly PPC Mistakes?

Pay-Per-Click or PPC is a form of internet marketing where marketers pay a fee every time their ad is clicked. If you’re an advertiser, it’s a process where you pay for the visits to your site instead of trying to earn clicks organically.

PPC can be confusing, especially if you’re using the strategy for the first time. PPC mistakes are abundant – some are easy to spot while others are hard to identify. To avoid wasting your time and money pursuing the wrong PPC strategy, here are three common costly PPC mistakes you must avoid.

1. Forgetting to recheck account settings.

The account settings of your PPC helps in organizing and handling the way your advertisements appear on Google’s Search Engine Result Pages (SERPs). Once you make adjustments to your ads, modifications on your PPC settings should be also be made. Due to the rush ad campaign brings, this crucial step is often overlooked.

When you forget to recheck account settings, it’s possible that Google will show one of your ads more frequently (perhaps the wrong one!) than the others.

Solution: Repeatedly check your PPC settings whenever you make adjustments to your old campaigns. Rechecking the settings is also advisable when you’re creating new ones.

2. Disregarding negative keywords.

One of the most common PPC mistakes advertisers do is neglecting to update their negative keyword strategy. When you get caught up searching for the appropriate keywords to fit your product or service, you tend to disregard the negative keywords.

While this may not initially affect the current campaigns, it can cause a negative reaction in the future. In the end, you’d waste resources for unqualified traffic. This may also cripple your long-term ad strategy to serve your target audience the best possible ad copy you can provide.

Solution: Regularly run a Google AdWords search term report to verify which keywords are not converting. This will also help you weed out terms that are not a good fit for your campaign.

3. Failing to check destination URLs.

One way to effortlessly lose a potential online customer is to direct them to a site that’s either broken or irrelevant to your website. When an online consumer is directed to a 404 page, you will pay for an inconvertible click. Worse, the missing or broken URL can discourage the potential buyer from purchasing your product or acquiring your service again.

Solution: Always double-check your URLs before uploading them. This is a crucial step that can only take a minute or so. It’s a critical one because it can save your brand reputation and your resources (time and money).

Committing PPC mistakes doesn’t have to stress you out. But this doesn’t mean you start being complacent as well. Convert these blunders into tools that help you grow and improve your ad campaigns. Take precautions and be extra detail-oriented when using PPC to boost your ads. A quality assessment of your marketing tools will help you avoid any PPC slip-ups that will save you some headache and keep you from overspending your budget.