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How effective is PPC for Online Marketing?

Is PPC for online marketing effective?

It’s not a secret that Pay-Per-Click requires more critical and systematic attention to make it work. It is a solid internet marketing strategy that gets a bad rep because it’s fraught with slip-ups, misconceptions, and money concerns.

However, if used correctly, PPC for online marketing can be a big success. This is particularly true for young businesses with limited marketing funds. It’s important to realize that no business can possibly convert every lead. With this thinking, you can easily create a formula depending on the conversation rate on your niche to figure out what you can afford for each lead.

Here are tips on how to make PPC an effective online marketing tool.

1. PPC is great with small-budgeted campaigns.

One of the biggest misconceptions of advertisers is thinking that the more money they spend, the bigger the attention they’ll get. While this happens occasionally, it’s not always the case. PPC ads can help you succeed even with a tight budget.

PPC targets visitors at every stage of the buying funnel. To start, use the keywords your niche typically uses. These are words or phrases that potential buyers often use when they’re about to buy a product or acquire a service. Stay away from broad matching to avoid paying for unqualified clicks that will drain your marketing budget. Think of PPC for online marketing like an auction. The price is the leads driven by the demand or value of your product or service.

2. Test and adjust your PPC campaign.

The great thing about internet marketing is the freedom you have to test and adjust the campaign as it happens. PPC is possibly the best internet marketing tool to test content and word/message combination. In days, you can measure the relevance of a keyword or key phrase to your strategy, and eventually adjust it if it doesn’t deliver what you need.

PPC is also conducive for testing your target audience. If you’re aiming to market your product or service internationally, you can use a PPC strategy that includes foreign languages to attract buyers all over the world.

These PPC tests help you identify if you’re tracking the right marketing direction. Give your tests enough time before you make a conclusion. Build a new strategy based on your findings.

3. Make an advertising decision based on numbers.

When you have a limited budget for an all-too-important campaign, emotion takes a backseat. When the money is tight, every lead counts. And you can only convert leads if you use hard facts and data instead of your personal opinion. Let the numbers speak. Prioritize the data you get from your target audience that converts. Set aside those that perform inadequately.

Internet marketing with a limited budget can be a tough task with unpredictable results. However, if you carefully monitor and plan your PPC for online marketing strategy and other advertising metrics, it’s possible to generate the results your business needs. At the end of the day, it’s all about having a clear understanding of your niche and meticulously planning your advertising strategies.

What are the Three Common Costly PPC Mistakes?

Pay-Per-Click or PPC is a form of internet marketing where marketers pay a fee every time their ad is clicked. If you’re an advertiser, it’s a process where you pay for the visits to your site instead of trying to earn clicks organically.

PPC can be confusing, especially if you’re using the strategy for the first time. PPC mistakes are abundant – some are easy to spot while others are hard to identify. To avoid wasting your time and money pursuing the wrong PPC strategy, here are three common costly PPC mistakes you must avoid.

1. Forgetting to recheck account settings.

The account settings of your PPC helps in organizing and handling the way your advertisements appear on Google’s Search Engine Result Pages (SERPs). Once you make adjustments to your ads, modifications on your PPC settings should be also be made. Due to the rush ad campaign brings, this crucial step is often overlooked.

When you forget to recheck account settings, it’s possible that Google will show one of your ads more frequently (perhaps the wrong one!) than the others.

Solution: Repeatedly check your PPC settings whenever you make adjustments to your old campaigns. Rechecking the settings is also advisable when you’re creating new ones.

2. Disregarding negative keywords.

One of the most common PPC mistakes advertisers do is neglecting to update their negative keyword strategy. When you get caught up searching for the appropriate keywords to fit your product or service, you tend to disregard the negative keywords.

While this may not initially affect the current campaigns, it can cause a negative reaction in the future. In the end, you’d waste resources for unqualified traffic. This may also cripple your long-term ad strategy to serve your target audience the best possible ad copy you can provide.

Solution: Regularly run a Google AdWords search term report to verify which keywords are not converting. This will also help you weed out terms that are not a good fit for your campaign.

3. Failing to check destination URLs.

One way to effortlessly lose a potential online customer is to direct them to a site that’s either broken or irrelevant to your website. When an online consumer is directed to a 404 page, you will pay for an inconvertible click. Worse, the missing or broken URL can discourage the potential buyer from purchasing your product or acquiring your service again.

Solution: Always double-check your URLs before uploading them. This is a crucial step that can only take a minute or so. It’s a critical one because it can save your brand reputation and your resources (time and money).

Committing PPC mistakes doesn’t have to stress you out. But this doesn’t mean you start being complacent as well. Convert these blunders into tools that help you grow and improve your ad campaigns. Take precautions and be extra detail-oriented when using PPC to boost your ads. A quality assessment of your marketing tools will help you avoid any PPC slip-ups that will save you some headache and keep you from overspending your budget.

What are Some Tips to Maximize Your PPC Ads?

PPC ads can bring in a substantial return of investment (ROI), but this internet marketing requires meticulous strategy to keep your budget in check.

To guarantee you can maximize the potential of your PPC ads, follow these tips.

The Preliminaries

Here are the guidelines you have to remember from the outset to build a solid base for PPC ads.

1. Know your industry. Make sure that you understand your niche as intimately as possible. It’s also important that you acquire a complete understanding on what your target market needs, and not necessarily what you want them to need. Also, check your competition so you can properly test and adjust your PPC strategy.

2. Start with the basics. Pinpoint a couple of critical keywords and key phrases often used in your niche. Start from there and build your base gradually. When you start big, there’s a likelihood that you’ll spread your marketing budget too thin. Starting small helps you test the water and see which keywords perform best.

3. Track your conversions. Ad campaigns are always chaotic and you can get lost in it. But this shouldn’t hinder you from keeping track of your conversions. Measure every data to have a better understanding of rates and revenues.

4. Include plural forms. Online consumers are smart buyers. They don’t just stick to a keyword in a singular form. Add the plural forms of your keywords, and check them regularly. After some time, test which form is better suited for your campaign – singular or plural – and then adjust your PPC ads accordingly.

The Bid Management

Here are tips on how to keep your PPC ads in close check and ensure they’re always up-to-date.

5. Be realistic. It’s typical to expect a huge ROI if your campaign appears to be on top of the game, but it’s important that you remain pragmatic. Not everyone who sees and reads your ad will click it. And not everyone who clicks your ad will buy your product or acquire your service. Your target should always be about a positive ROI and not impractical expectations.

6. Use the tools provided by Google. Over the years, the marketing tools Google provides are of high quality. Test and use the tools to figure out which ones can serve your business well.

7. Learn to adjust on the go. Even if you’re the most careful advertising planner, sometimes, slip-ups happen. Know your priorities when these fumbles occur. Refocus your attention fast if a mistake happens and makes the necessary adjustments.

8. Maximize your ad copy. Make the most out of your ad copy to turn potential customers into actual buyers. Keep your message compelling, clear, and concise. PPC ads are known for their succinctness. Keep your ad brief to avoid confusion.

9. Check your links. It’ very important you ensure all your links are working. To maximize your PPC strategy, optimize your links with keywords relevant to your campaign.

10. Keep on moving. Even if you already have a successful campaign, there are new audiences you need to lure in and new keywords to take.

With these ten PPC ads tips, you can guarantee your efforts will be rewarded.