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How Can Online Backup be Used as a Marketing Tool?

Online backup is more than just a service offering storage space in the cloud. It has more in store for most small to medium businesses (SMBs). A complete cloud backup service provides a host of features including:a. System protection

B. File management
C. Local storage integration
D. Encryption and security
E. Multi-device sync
F. Mobile access

If used correctly, online backup can also be an excellent marketing tool.

Cloud Backup for Marketing

SMBs usually employ only a handful of employees. Nowadays, some of these workers don’t go to the office every day or even live on the same continent. Because of this scenario, constant and reliable communication between the team is paramount. This is where online backup comes into the picture.

SMBs can use a strong backup service for their marketing campaigns. With its help, they can boost the company’s products or services. Reliable and stable online backup gives employees space to share important files and data real-time.

Every single day, a business is launched. To stand out from the crowd, a company needs a powerful marketing strategy. This means the creation of an advertising campaign – as well as its security – is important. The cloud offers the company’s marketing team a lot. For example, it’s a safe environment to send and receive marketing proposals and ideas. This is particularly efficient if one or more employees are living on the other side of the globe.

Online backup works far from sending files via email. It’s unlike sharing files through instant messaging apps with restricted storage space, either. It has the ability to handle huge files. Most of these are photos, typical when doing marketing designs. Anyone from the team can also safely download files and make edits. After that, it’s easy to re-upload them to the cloud to share with everyone.

It doesn’t matter if team members are in transit. It’s also okay if they’re away from the keyboard. Teams can continue to perform urgent improvements, thanks to the cloud. Majority of online backup services today can seamlessly sync files across different devices.

The use of online backup goes beyond marketing campaigns, too. Its advantages cover everything your SMB needs.

What are the Different Kinds of Online Backup Solutions?

If you’re backing up your files but fail to save them off-site, then you’re putting your data at risk. If anything bad happens to your electronics, all that data will most likely be lost. This is one reason why the online market is swarming with online backup solutions. Saving and storing your data with the help of a backup provider ensures that your data will be safe from harm, deliberate or otherwise.

An online backup solution is called by different names. Depending on its benefits, an online backup solution can also be identified as a:

* Remote backup service

* Managed backup service

* Cloud backup service

All these solutions provide the same general service – that is to store, back up, and secure the data of its users. Such backup service is cloud computing. The backup systems of these services are commonly built around a user software application that runs on a pre-arranged schedule. The scan is typically done once a day, usually at night when the machine is not in use. The central program of these services collects, encrypts, and transfers the documents to an off-site backup server.

The New Breed of Online Backup Solutions

Apart from the abovementioned remote backup solutions normally used by internet users, two more kinds of backup services are making names for themselves.

* Enterprise-class backup solution – This is commonly associated with cloud backup services. It is a solution that incorporates on-premises caching to alleviate or lessen any problems caused by a lousy internet connection.

* Hybrid backup solution– This is a method used to combine local backup and remote backup. The former is for a faster backup and restoration solution. The latter is for protection against local calamities.

They may be called by different names and prioritize different service characteristics, but all these services do one thing great – that is to help you protect your online data at all times.

What are the Pros and Cons of Online Backup Services?

pros and cons of online backup servicesThe pros and cons of online backup services serve as your guidelines in making smart decisions about securing your computer files. There are a variety of misguided beliefs about online backup and storage services, particularly when people consider security and backup speed in the scenario. Certainly, there are always drawbacks when using online backup services. However, the advantages you get from this service isn’t something you can shrug off or easily dismiss. Here are the major pros and cons of online backup services. See for yourself which side outweighs the other.

Pros

Automatic backup.

Most online backup services will do your backup automatically, except if you made a manual configuration. Online backup services offer a range of features and scheduling features. Therefore, you no longer need to buy any sort of backup equipment or hardware like CDs, SD cards, or USB drives to do the manual updates.

Easy file access.

Online backup is also known as cloud backup and because of its nature all your files are “in the cloud.” Generally, this means you can access your files from anyplace as long as there’s an internet connection available. Majority of online backup services also comes with mobile access to your files. A number actually have a native iOS or Android application, and some only have a mobile web interface for easier accessibility.

Off-site storage.

One of the main benefits of using an online storage service is that your files are being kept and secured off-site. This means that even if you become a victim of natural calamities, theft or other types of data loss, your files are still protected. You can also view this advantage from a business standpoint. Off-site storage means lesser office expenses since the business doesn’t need to shell out money for multiple physical storage spaces.

Cons

Time-consuming installation.

The initial process of online backup can be done as quickly as a couple of hours or as long as several weeks or even months until every single file is uploaded. Numerous factors can come up and can impact your online backup speed and you are likely to have a slow internet connection or bandwidth restrictions. To avoid this, it’s imperative that you first do a local external hard drive backup so you can still have a working backup copy and don’t need to wait for the online data backup to finish.

Susceptibility to Attack.

Storing files online can make you or your business susceptible to external hack attacks. As you know, nothing on the internet is 100% secured and so there’s always the possibility of threats to your sensitive data. You need to choose a provider that has a strong and proven record against hack attacks and similar incidents.

Loss of overall control.

Once you upload and backup your files online, you’re no longer in full control of your data. There can be security concerns involved, like other people looking at your files or your documents may be compromised in another way. This can be avoided if you choose a provider that guarantees this won’t ever happen to your files.

Depending on the chances you’re willing to take, overall online backup service is a good deal. With the aforementioned lists of pros and cons of online backup services, do you think the benefits of online backup outweigh its downsides?