Category Archives: Pay Per Click Ads

How Can You Implement PPC for Blogs?

All too often, bloggers are not quite sure how to incorporate Pay per Click advertising on their blogs. Some don’t even know what their PPC goals are. They are fully aware they need more traffic but are unsure which metrics to use or where to look for the value in PPC.

To implement PPC for blogs, ask yourself these questions:

* What are my traffic goals?

* What tools and metrics are most beneficial to my business?

* What results am I projecting to see?

Make time to reflect not just on your blog goals in general, but specific objectives invested in your PPC strategies and budget. Thinking about these goals will help you make the best decisions when incorporating PPC advertising on your workflow.

PPC for Bloggers

To get more blog traffic, you’ll need visitors to click on your ads. Add your weekly PPC plan to produce eye-catching and relevant advert copy. Concentrating on click-through-rate (CTR) will likely be the most important metric to improve here.

The best way to add PPC ad to your blog is through compelling content or ad copy. To do this, you can:

1. Advertise special offers.

Do you have a seasonal promotion? Running a contest online? Whatever special offer it is, include it in the ad text on your blog all throughout the duration of the offer.

2. Enable and keep tabs on Sitelink extensions.

Sitelink extensions are basically like free ad space stretching the use of your ad copy. This gives you the chance to get a whole lot more clicks and traffic. Also, Sitelink extensions are now part of Google’s ad rank criteria.

3. Get organized.

You must work with an organized plan and relevancy across the board. Your PPC for blogs campaign should focus around your product or service, location, and other general themes relevant to your blog objectives.

Continually adding relevancy and organization checks to your PPC plans help you ensure a content that is highly relevant and compelling. This results in an increase in blog traffic.

What are the Homebased Businesses that Benefit from PPC Advertising?

There are numerous techniques available today to increase your brand visibility online. One of the best methods of improving your company’s presence online is through Pay-Per-Click (PPC) advertising.

PPC through Google AdWords is probably the most widely used type of advertising among small businesses. To some extent, this is due to Google’s track record. PPC also enables the small business proprietors to manage the costs effectively. This type of internet marketing is likewise popular with entrepreneurs and freelancers. In fact, home based businesses benefit a lot from this kind of online marketing.

Here is a list of homebased businesses that can take full advantage of PPC advertising:

1. Voice Talent

Voice-over performers are frequently used for instructional videos, how-to clips, and ad campaigns. While many go to studios to record scripts, most just work from their home studio and send the voice files electronically.

2. Contract Drafter

Contract drafters turn a business deal into a formal contract. This proficiency is highly paid for as it demands in-depth knowledge and understanding of the industry. Most freelance contract drafters work from home and get their clients by posting their skills online.

3. Language Translation

Translators are in demand right now. The great thing about this kind of work is that the client and the translator need not see each other in person to do what needs to be done. Most language translators advertise and do their translations online.

4. Recruitment

Numerous businesses pass the complicated task of hiring new employees over to homebased freelancers. They take control of the whole process of employing new staff from the comfort of their homes. Again, they get most of their clients through online advertising and referrals.

5. Pay Per Click Worker

Freelancers make money by becoming advertisers who generate pay-per-click traffic into various websites. Typically, these home based workers are also adept in other online marketing skills.

Regardless of what industry you’re part of, PPC must be one of your primary marketing campaigns.

How to Improve Your Site’s Click-through Rate

When you launch your pay-per-click campaign, one of the most important things you’ll be keeping track of is your click-through rate. The better your click-through rate is, the more visitors you get on your website, the higher your quality scores are, and the less your cost-per-click is.

Here are a few tips that would help you improve your click-through rate and allow you to start getting better results on your PPC campaign.

Highlight a special offer on your headline.

No matter how informative your content may be, no user who’s on the go is going to spend time scanning through what you have to say. Most of the time, it’s just your headline that they’ll look at. And when there’s nothing juicy there, then they’ll move onto the next ad.

Nobody can resist a great offer, so make sure you highlight any promos you may have at the moment right at your headline.

Put your keyword on your display URL.

Your focus may be on the ad itself, but remember that even your display URL is part of your ad text. And yes, this greatly matters if you’re hoping to get your ads to appear right on top of everything else. The fact that the keyword appears on the display URL shows users that your ad will lead them to the exact place they need to be.

End your description line one with a period.

You may be skeptical at first, but yes, a period can actually be the one thing you’re missing. How does a period help?

Remember that you only have a limited number of characters allowed on your headline, but your description line allots more space for you. The moment you add a period right there, it immediately becomes part of your headline when it appears on top of search results. This means more chances of hooking your audience in.

With these three tips, there may be no stopping your PPC campaign.

What is Pay-Per-Click and What Can It Do?

Pay-per-click advertising, or PPC, as it is more often called, is one of the many ways by which you can market your business. Although PPC seems to be too complicated to others at first glance, knowing a lot more about it can actually help you see that it’s not exactly rocket science. It’s effective, efficient, and delivers results, especially if you know exactly what you’re doing.

What is PPC?

Just look at the term “pay-per-click” and you’ll realize that it’s actually pretty easy to understand the concept behind the approach – every time an ad is clicked, the advertiser pays a fee.

The most common form of PPC is search engine advertising. Basically, you bid for an ad placement on Google and any other search engine. When anybody tries to search for related keywords, your ad comes up with the search results.

From here, there’s a possibility that any of the people searching for that keyword ends up clicking on your ad. When this happens, you pay a certain amount to the search engine.

The Beauty of PPC

So what’s all the fuss about pay-per-click? Why are more and more people jumping in and using it to market their products and services?

It’s actually pretty simple. Remember that your ad would only pop out when the user searches for keywords that are relevant to your business. This means that before your ad even pops out, the user was already interested in what you have to offer. All you have to do is lure them in with your ad and your landing pages so that they would go ahead and respond to your call to action.

Truly, pay-per-click opens up so many opportunities for different businesses wanting to expand their reach online. Especially when you have mastered the right strategies and techniques to use, you can finally start seeing those conversions rolling in one after another.

Optimize Your PPC Campaign for Phone Calls

You’ve set up the PPC campaign successfully. Your target market got interested in your brand. Online users are visiting your site, reading your posts, and clicking your ads. You’ve set it all up, thinking the campaign has done its job with flying colors. This is until you realize that the users you’ve converted aren’t actually buying. To all intents and purposes, what you thought was a fruitful campaign is actually a half-baked one.

This is the problem for many industries in this driven, mobile-first, pay-per-click world. They invest in a PPC campaign and even when conversions happen, they don’t get the result they need. Fortunately, there’s a solution for this problem. Optimize the PPC campaign for phone calls. Here’s how you do it.

Use inbound calls.

Inbound phone calls generate a valuable return on ad spend since there is an actual connection with a potential customer who can be:

* Interested in your product or service at the moment.

* Ecstatic to speak with you right now.

* Encouraged to make a purchase.

* Persuaded to try your product by handling their objection well.

Speaking with a potential customer to discuss any variables can easily push a conversion into a real sale. This is a lot better than waiting for the filled-up form of a potential customer through an email.

To make inbound calls more credible, you can:

* Use call extensions, which will show your number directly from the Google search engine result page.

* Put a click-to-call option beside your number on your landing page.

* Make the call-to-action about a phone call to you so you can provide the product or service they need.

Maximizing your PPC campaign through phone calls will give you an edge over your competition. Putting your business number online gives you more credibility than companies who don’t. To make your campaign a success, you need to make the most out of these kinds of advantages.

What are Some Tips to Manage a PPC and SEO Budget?

If you’re an internet marketer, you’ve probably spent considerable time debating between PPC and SEO. In terms of results, PPC is instant and can abruptly change while SEO is delayed gratification with long-term results.

If your budget for marketing is tight, choosing one over the other requires a serious budget strategy. Choose which one is better than the other for your product or service. Fortunately, there are options on how you can fit both forms of internet marketing into your limited budget.

You need to be creative to have a doable marketing budget for PPC and SEO. Here are tips on how to proceed.

1. Have a complete understanding of your industry.

Some ad campaigns are better with Search Engine Optimization while others are more suited for Pay-Per-Click strategy. It all depends on three pressure points:

* The message your website is trying to convey to your target market.

* The marketing budget you can spare for the campaign.

* The pulse of your competitors.

If you’re part of an industry where there are far more established authorities, SEO is a better choice for your ad campaign. Prioritize it over PPC when charting your budget.

If you’re part of an industry with a mature market, PPC over SEO is more suited as the former drives visitors quickly to your website. Furthermore, PPC advertising can help you pinpoint the best keywords for your product or service you can use for SEO later on.

2. Start with the basics.

Google adopts the “wait and see” strategy for brand-new websites. This is because most new sites get abandoned almost instantaneously. Some are also turned into spam websites. With this in mind, kick off your new website/campaign with SEO to build a solid brand reputation. At this stage, focus your marketing budget on Search Engine Optimization.

When the website garners a following and an organic traffic grows, put the bulk of your marketing budget to PPC. This is the phase where potential consumers click on your website, which turns a potential buy into a real one.

3. Remarket your campaigns.

Even if you’re skilled in handling PPC and SEO strategies, not all site visitors will buy your product or acquire your service. Most first-time buyers are lurkers on the site. It’s important that you make your presence known to your target audience. Do this with subtlety since no one wants to be bombarded by a marketer.

Remarketing your campaign also requires adjusting it to make it more suitable for the situation. There are outside factors to consider like new target audience, the current situation on your niche, and the overall global market.

Boost your PPC and SEO ad strategies at the right time to get the attention of potential customers. For instance, if you offer car services, hit up your target audience about car maintenance every six months.

To put these tips into action, run a short PPC campaign. This is for you to pinpoint the keywords suited to your product or service that convert and validate your ad strategy. Then use the identified keywords to strategize your SEO campaign.

How effective is PPC for Online Marketing?

Is PPC for online marketing effective?

It’s not a secret that Pay-Per-Click requires more critical and systematic attention to make it work. It is a solid internet marketing strategy that gets a bad rep because it’s fraught with slip-ups, misconceptions, and money concerns.

However, if used correctly, PPC for online marketing can be a big success. This is particularly true for young businesses with limited marketing funds. It’s important to realize that no business can possibly convert every lead. With this thinking, you can easily create a formula depending on the conversation rate on your niche to figure out what you can afford for each lead.

Here are tips on how to make PPC an effective online marketing tool.

1. PPC is great with small-budgeted campaigns.

One of the biggest misconceptions of advertisers is thinking that the more money they spend, the bigger the attention they’ll get. While this happens occasionally, it’s not always the case. PPC ads can help you succeed even with a tight budget.

PPC targets visitors at every stage of the buying funnel. To start, use the keywords your niche typically uses. These are words or phrases that potential buyers often use when they’re about to buy a product or acquire a service. Stay away from broad matching to avoid paying for unqualified clicks that will drain your marketing budget. Think of PPC for online marketing like an auction. The price is the leads driven by the demand or value of your product or service.

2. Test and adjust your PPC campaign.

The great thing about internet marketing is the freedom you have to test and adjust the campaign as it happens. PPC is possibly the best internet marketing tool to test content and word/message combination. In days, you can measure the relevance of a keyword or key phrase to your strategy, and eventually adjust it if it doesn’t deliver what you need.

PPC is also conducive for testing your target audience. If you’re aiming to market your product or service internationally, you can use a PPC strategy that includes foreign languages to attract buyers all over the world.

These PPC tests help you identify if you’re tracking the right marketing direction. Give your tests enough time before you make a conclusion. Build a new strategy based on your findings.

3. Make an advertising decision based on numbers.

When you have a limited budget for an all-too-important campaign, emotion takes a backseat. When the money is tight, every lead counts. And you can only convert leads if you use hard facts and data instead of your personal opinion. Let the numbers speak. Prioritize the data you get from your target audience that converts. Set aside those that perform inadequately.

Internet marketing with a limited budget can be a tough task with unpredictable results. However, if you carefully monitor and plan your PPC for online marketing strategy and other advertising metrics, it’s possible to generate the results your business needs. At the end of the day, it’s all about having a clear understanding of your niche and meticulously planning your advertising strategies.

What are the Three Common Costly PPC Mistakes?

Pay-Per-Click or PPC is a form of internet marketing where marketers pay a fee every time their ad is clicked. If you’re an advertiser, it’s a process where you pay for the visits to your site instead of trying to earn clicks organically.

PPC can be confusing, especially if you’re using the strategy for the first time. PPC mistakes are abundant – some are easy to spot while others are hard to identify. To avoid wasting your time and money pursuing the wrong PPC strategy, here are three common costly PPC mistakes you must avoid.

1. Forgetting to recheck account settings.

The account settings of your PPC helps in organizing and handling the way your advertisements appear on Google’s Search Engine Result Pages (SERPs). Once you make adjustments to your ads, modifications on your PPC settings should be also be made. Due to the rush ad campaign brings, this crucial step is often overlooked.

When you forget to recheck account settings, it’s possible that Google will show one of your ads more frequently (perhaps the wrong one!) than the others.

Solution: Repeatedly check your PPC settings whenever you make adjustments to your old campaigns. Rechecking the settings is also advisable when you’re creating new ones.

2. Disregarding negative keywords.

One of the most common PPC mistakes advertisers do is neglecting to update their negative keyword strategy. When you get caught up searching for the appropriate keywords to fit your product or service, you tend to disregard the negative keywords.

While this may not initially affect the current campaigns, it can cause a negative reaction in the future. In the end, you’d waste resources for unqualified traffic. This may also cripple your long-term ad strategy to serve your target audience the best possible ad copy you can provide.

Solution: Regularly run a Google AdWords search term report to verify which keywords are not converting. This will also help you weed out terms that are not a good fit for your campaign.

3. Failing to check destination URLs.

One way to effortlessly lose a potential online customer is to direct them to a site that’s either broken or irrelevant to your website. When an online consumer is directed to a 404 page, you will pay for an inconvertible click. Worse, the missing or broken URL can discourage the potential buyer from purchasing your product or acquiring your service again.

Solution: Always double-check your URLs before uploading them. This is a crucial step that can only take a minute or so. It’s a critical one because it can save your brand reputation and your resources (time and money).

Committing PPC mistakes doesn’t have to stress you out. But this doesn’t mean you start being complacent as well. Convert these blunders into tools that help you grow and improve your ad campaigns. Take precautions and be extra detail-oriented when using PPC to boost your ads. A quality assessment of your marketing tools will help you avoid any PPC slip-ups that will save you some headache and keep you from overspending your budget.

What are Some Tips to Maximize Your PPC Ads?

PPC ads can bring in a substantial return of investment (ROI), but this internet marketing requires meticulous strategy to keep your budget in check.

To guarantee you can maximize the potential of your PPC ads, follow these tips.

The Preliminaries

Here are the guidelines you have to remember from the outset to build a solid base for PPC ads.

1. Know your industry. Make sure that you understand your niche as intimately as possible. It’s also important that you acquire a complete understanding on what your target market needs, and not necessarily what you want them to need. Also, check your competition so you can properly test and adjust your PPC strategy.

2. Start with the basics. Pinpoint a couple of critical keywords and key phrases often used in your niche. Start from there and build your base gradually. When you start big, there’s a likelihood that you’ll spread your marketing budget too thin. Starting small helps you test the water and see which keywords perform best.

3. Track your conversions. Ad campaigns are always chaotic and you can get lost in it. But this shouldn’t hinder you from keeping track of your conversions. Measure every data to have a better understanding of rates and revenues.

4. Include plural forms. Online consumers are smart buyers. They don’t just stick to a keyword in a singular form. Add the plural forms of your keywords, and check them regularly. After some time, test which form is better suited for your campaign – singular or plural – and then adjust your PPC ads accordingly.

The Bid Management

Here are tips on how to keep your PPC ads in close check and ensure they’re always up-to-date.

5. Be realistic. It’s typical to expect a huge ROI if your campaign appears to be on top of the game, but it’s important that you remain pragmatic. Not everyone who sees and reads your ad will click it. And not everyone who clicks your ad will buy your product or acquire your service. Your target should always be about a positive ROI and not impractical expectations.

6. Use the tools provided by Google. Over the years, the marketing tools Google provides are of high quality. Test and use the tools to figure out which ones can serve your business well.

7. Learn to adjust on the go. Even if you’re the most careful advertising planner, sometimes, slip-ups happen. Know your priorities when these fumbles occur. Refocus your attention fast if a mistake happens and makes the necessary adjustments.

8. Maximize your ad copy. Make the most out of your ad copy to turn potential customers into actual buyers. Keep your message compelling, clear, and concise. PPC ads are known for their succinctness. Keep your ad brief to avoid confusion.

9. Check your links. It’ very important you ensure all your links are working. To maximize your PPC strategy, optimize your links with keywords relevant to your campaign.

10. Keep on moving. Even if you already have a successful campaign, there are new audiences you need to lure in and new keywords to take.

With these ten PPC ads tips, you can guarantee your efforts will be rewarded.