All too often, bloggers are not quite sure how to incorporate Pay per Click advertising on their blogs. Some don’t even know what their PPC goals are. They are fully aware they need more traffic but are unsure which metrics to use or where to look for the value in PPC.
To implement PPC for blogs, ask yourself these questions:
* What are my traffic goals?
* What tools and metrics are most beneficial to my business?
* What results am I projecting to see?
Make time to reflect not just on your blog goals in general, but specific objectives invested in your PPC strategies and budget. Thinking about these goals will help you make the best decisions when incorporating PPC advertising on your workflow.
PPC for Bloggers
To get more blog traffic, you’ll need visitors to click on your ads. Add your weekly PPC plan to produce eye-catching and relevant advert copy. Concentrating on click-through-rate (CTR) will likely be the most important metric to improve here.
The best way to add PPC ad to your blog is through compelling content or ad copy. To do this, you can:
1. Advertise special offers.
Do you have a seasonal promotion? Running a contest online? Whatever special offer it is, include it in the ad text on your blog all throughout the duration of the offer.
2. Enable and keep tabs on Sitelink extensions.
Sitelink extensions are basically like free ad space stretching the use of your ad copy. This gives you the chance to get a whole lot more clicks and traffic. Also, Sitelink extensions are now part of Google’s ad rank criteria.
3. Get organized.
You must work with an organized plan and relevancy across the board. Your PPC for blogs campaign should focus around your product or service, location, and other general themes relevant to your blog objectives.
Continually adding relevancy and organization checks to your PPC plans help you ensure a content that is highly relevant and compelling. This results in an increase in blog traffic.